Fine Food 2018 Auckland, New Zealand

24 – 26 June 2018 Office of Agricultural Affairs visited Fine Food 2018 Trade Fair at ASB Showgrounds, Auckland, New Zealand. The Trade Fair hosted more than 300 exhibitors from local and international food and hospitality business, including over 40 overseas corporates. Among these were 4 Thai companies showcasing their food products such as sugars, traditional sauces and ingredients as well as processed food which drew a lot of interests from New Zealand and international buyers. The Thai companies consisted of Mitr Phol Sugar (Thailand), Alpha Food and Products, Thailand Foods International and Thai Quality Food. Food and food products mostly exhibited were processed food, rice and rice products, snacks, coffee, alcoholic and non-alcoholic beverages as well as equipment used in hospitality industry. The Trade Fair was rather compact but had high potential as visitors were able to browse through the whole event. The Office also visited a distributor and importer of organic produces in Auckland, Ceres Organics, which expressed interest in importing a wide variety of organics produce from Thailand such as durian, longan, mangoes, mangosteen, gingers etc. A market survey was also conducted at local mainstream, organic and Asian supermarkets such as Commonsense (specifically organic store), Countdown and New World supermarkets in order to determine the potential of Thai rice and food products particularly organics. Organic foods are becoming more and more popular. Auckland has a large community of Asian people and a high demand for Asian food supplies. Potential foods from Thailand are organic rice and processed food.